Lincoln MKZ Concept looks to kickstart brand renaissance

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Lincoln MKZ Concept live in Detroit

Lincoln isn’t inspiring many purchase decisions these days, as the luxury make sits in dead last in sales. That could change with the introduction of a few key products, starting with the 2013 Lincoln MKZ.

Ford marketing boss Jim Farley introduced the MKZ Concept at the Detroit Auto Show, and we very much like what we see. The concept, which should look a whole lot like the production model that goes on sale later this year, really pops on the elevated turn table. The rakish, full-length glass roof retracts so all four passengers can enjoy open air. We heard the word “bespoke” a few too many times during the presentation, but Lincoln promises a more individualized purchase and ownership experience.

Lead designer Max Wolff poured over the details of the luxurious interior, including unique stitching, individualized seating for four, push-button gear selector and a floating center stack that was inspired by modern suspension bridges. Wolff also pointed out that future Lincoln models will be designed at the automaker’s new design studio in Dearborn, which employs 180 dedicated designers and engineers.

We don’t have any information on powertrains, but we’re expecting the production car to be released with all the info at the New York Auto Show. Hit the jump to read over the Lincoln press release, and feel free to peruse the high-resolution images from the Detroit Auto Show.

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Lincoln MKZ Concept looks to kickstart brand renaissance originally appeared on Autoblog on Tue, 10 Jan 2012 09:03:00 EST. Please see our terms for use of feeds.

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