Land Rover bringing updated DC100 Defender concept to LA

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Land Rover DC100 Sport

We were all surprised when we arrived in Frankfurt a couple of months ago to find Land Rover there with not one, but two distinct versions of the DC100 concept: one hardtop and one open-air model. But when the LA Auto Show opens later this month, Land Rover is set to unveil a third version.

We don’t know how the LA show car will differ from the two we’ve already seen, or what body-style it will carry. But together with the assertion attributed to the company’s brand director that the next-generation Defender should appeal to “Californian surfer dude”, it is a strong indication that the production DC100 will be offered in North America.

That’s not who Land Rover will primarily target with the new model, however: the company aims to use the DC100 to get back in touch with its roots, marketing it to relief organizations and wilderness expeditions in the Third World.

Land Rover bringing updated DC100 Defender concept to LA originally appeared on Autoblog on Thu, 03 Nov 2011 11:31:00 EST. Please see our terms for use of feeds.

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