Icon Bronco

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Resurrecting Ford’s Iconic 4×4 With Style

Icon Bronco

“The watch industry is a very interesting parallel in that none of us need watches anymore,” Jonathon Ward, founder of Icon 4×4, offers as a metaphor for his latest project. “The secret to them succeeding and prospering and furthering their design efforts in the modern market is in the execution – making the execution distinct and purposeful and bespoke. We are trying to take that unnecessary ethic from other industries and evolve it into niche transportation.”

In other words, Ward knows that his custom creations are superfluous, but like timepieces, people appreciate them for more than just their practical use. We count ourselves in that group, as we’ve previously sampled the Icon CJ3B and found it to be more than the sum of its parts.

The company’s latest project is the Icon Bronco. After completing the development of the FJ series and the aforementioned CJ3B, Ward has turned his unique perspective to Ford’s legendary off-roader from the 1960s and 70s. Icon will officially debut this Bronco at SEMA in Las Vegas later this week, but when Ward called us up earlier this month and asked if we wanted a sneak preview, we jumped at the chance. With the Bronco needing to maintain its like-new condition for the show, however, we would be limited to a short jaunt around the city streets of his facility in Van Nuys, CA. That would have to do, though, as we were eager to see what sort of unique details and materials Ward’s team has implemented into the Bronco’s design.

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Icon Bronco originally appeared on Autoblog on Mon, 31 Oct 2011 11:57:00 EST. Please see our terms for use of feeds.

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