Automakers muscling into extreme sports

Ironman triathlete Normann Stadler of Germany competes in the 2010 Ford Ironman World Championship in Kona, Hawaii. Automakers are starting to support these races with sponsorship dollars, hoping to reach a more dedicated and motivated group of car consumers.Big car companies are hoping that the camaraderie forged by extreme competitions applies not only to competitors, but also to companies that support the racers through their sponsorship dollars.



msnbc.com: Autos

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