Kia moves to change its image, hamsters and all

The 2011 Kia Optima. With a new design director friom Audi, Kia is trying to transform its image from cheap-and-cheerful to trendy.To most Americans, at least to those who are aware of the brand, Kia is still associated with the cheap-and-cheerful products. That’s an image the automaker is out to transform.



msnbc.com: Autos

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