The DeLorean used in the Back to the Future movie trilogy may be the single most memorable movie vehicle for anyone who grew up in the 1980s (as did the vast majority of the staff here at Autoblog). And so, whenever we hear anything having to do with the car, the movie or its main characters, we sit up and take notice.

No surprise, then, that a company may want to make use of all that nostalgia to market itself – apparently, even one based in Argentina that we’d never heard of called Garbarino. The superstore apparently has all manner of high-end gadgetry, and it’s hocked the skills of one Christopher Lloyd – forever known to BTTF fans as Doctor Emmet L. Brown – to help sell them.

You may remember a couple of videos that were floating ’round these parts a little while ago featuring Doc Brown and his time-traveling gullwing. It seems those were viral teasers intended to drum up some nostalgic interest ahead of the real deal.

We’ll get this out of the way right off the bat… these are just commercials for an Argentinian electronics store and aren’t going to set your BTTF-filled world on fire. Regardless, it’s good clean fun, and it gives us yet another reason to ogle over a certain nuclear-powered DeLorean and its flux capacitor (which is what makes time travel possible…). Check out the vids after the break.

Finally, for more on the actual car used to film these commercials, check out this link. We also think it’s cool that Garbarino is setting up a way for patrons to make donations to Michael J. Fox’s charity to find a cure for Parkinson’s disease.

Continue reading Doc Brown goes Back to the Future, finds Garbarino electronics store

Doc Brown goes Back to the Future, finds Garbarino electronics store originally appeared on Autoblog on Wed, 07 Sep 2011 19:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments
Autoblog

No related posts.

Autoline on Autoblog with John McElroy

Nestled on the fringe of Stanford University’s campus in Palo Alto, California is one of the coolest toy stores in the automotive industry. Officially it’s called Volkswagen’s Electronics Research Lab, and inside they’re working on some of the most innovative technology that we’ll soon see in cars.

Volkswagen is using the ERL to develop electric cars, autonomous cars, online navigation, new human-machine interfaces and other electronics related technology. The reason the lab is in Silicon Valley is that VW wanted to tap into the “let’s-just-get-it-done” entrepreneurial spirit for which the region is famous. And it’s attracted some pretty interesting talent to work there.

For example, Martin Eberhard, the guy who created Tesla and who later had a major fallout with Elon Musk (who now owns Tesla), is now working on electric cars for VW. And yes, he’s still working with laptop-type batteries, which are officially known as the 18650. Eberhard claims he’s going to be able to come out with an electric version of the Golf with a 200-mile driving range, and an Audi e-tron with a 300-mile range.

Continue reading…

Continue reading Inside Volkswagen’s electronic toy store

Inside Volkswagen’s electronic toy store originally appeared on Autoblog on Fri, 05 Nov 2010 15:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments
Autoblog

No related posts.