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VW pokes fun at motorcyclists in new spot for South Africa

Rocky — Thu, 24 Nov 2011 17:17:29 +0000

Filed under: Classics, Etc., Videos, Volkswagen, Motorcycle, Humor

Riding a motorcycle isn’t for everyone. Aside from the requisite blatant disregard for personal safety, there are a host of inconveniences to deal with. Bugs, heat, dirt, dust, grime and the stench of road kill can all put a kink in an otherwise enjoyable afternoon of riding. We understand that, but it doesn’t mean we’re going to be trading the bike for what could very well be the most bland compact available on the market right now. Volkswagen South Africa has released a new ad for the company’s Jetta featuring a duo of would-be motorcycle heroes as they endure the slings of motorcycling on a pair of beautiful Kawasaki steeds.

After a variety of calamities ensue, the two decide to swap their bikes for the ultimate symbol of domestication: the Jetta. Approving nods from seasoned bikers ensue and the screen rolls to black. As you can likely tell, we have a bit of an issue with the ad, entertaining as it may be. Perhaps the spot would have gone down a little easier if our two failed bikers had swapped their machines for a GTI. Hit the jump to check out the ad for yourself.

Continue reading VW pokes fun at motorcyclists in new spot for South Africa

VW pokes fun at motorcyclists in new spot for South Africa originally appeared on Autoblog on Wed, 23 Nov 2011 17:14:00 EST. Please see our terms for use of feeds.

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Old Peugeot 205 GTI spot proves why CGI stinks

Rocky — Thu, 29 Sep 2011 01:18:13 +0000

Filed under: Classics, Etc., Europe, Marketing/Advertising, Videos, Hatchback, Peugeot

“Back in the All or Nothing days, the Vanishing Point days, the Dirty Larry Crazy Mary days, the White Line Fever days, real cars smashed into real cars with real dumb people driving them.”

- Stunt Man Mike, Death Proof

Or in this case, real planes smashing into real cars. Call us old fashioned, but Computer-Generated Imagery has all but ruined film and advertising. In the old days, you’d have to actually find a way to breed human-sized hamsters and teach them to drive a Kia Soul if you wanted a set of Hamstars to peddle your wares. Now we just turn to our computer graphics department and ask them to make it happen. Why is that such a bad thing, you ask? Look no further than this classic ad for the Peugeot 205 GTI.

Not only does this old clip feature the French hatch bouncing down the side of a snowy mountain and dashing across a frozen lake, there are explosions, a full-size cargo plane skimming mere feet from the Pug’s roof and plenty of sliding around in the powder. James Bond would be proud. What does all of this tell us about the 205 GTI? Not a damn thing, and that’s fine by us. Hit the jump for a look at the clip.

Continue reading Old Peugeot 205 GTI spot proves why CGI stinks

Old Peugeot 205 GTI spot proves why CGI stinks originally appeared on Autoblog on Wed, 28 Sep 2011 18:57:00 EST. Please see our terms for use of feeds.

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