Having a Ford Model T ascend a mountain might sound like a crazy idea, but in 1911 it was a marketing coup. Ford had just arrived in Britain and to prove its worth, a corporate sales agent named Henry Alexander drove a Model T to the top of Ben Nevis in Scotland – Britain’s highest mountain. The 4,406-foot ascent took five days, and he Alexander was greeted at the peak by the motor press pool of the day. Then he drove back down in just three hours.

A hundred years later, Ford of Britain is celebrating its centenary and will commemorate the Ben Nevis ascent with a convoy of over 60 Model Ts driving back to the mountain. Among them the very last unit to roll off the revolutionary assembly line. Unfortunately, environmental conservation prohibits driving up the mountain these days, but a group of volunteers will disassemble a replica Model T, carry it up the mountain and put it back together at its peak in celebration of the original feat. Now that’s dedication. Follow the jump for the full press release.

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Ford Model T convoy to revisit Britain’s highest mountain originally appeared on Autoblog on Sat, 14 May 2011 14:03:00 EST. Please see our terms for use of feeds.

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