The Korean-made cars of the 1990s and early 2000s looked very… Korean. Not exactly a bad thing, mind you, but it’s tough to sell vehicles around the globe that cater to a specific region of the world. That’s likely one of the reasons why Kia hired former Audi designer Peter Schreyer to inject some much needed style into its lineup.

Schreyer tells Automotive News that there is no “Koreaness” about the Kia lineup, adding “to be honest, we don’t want the cars to look Korean.” A quick look at the 2011 Optima and you can see Schreyer is succeeding, but what about the Naimo EV concept? AN tells us that the jade color is reminiscent of Celadon-style pottery. The interior is covered in Korean oak. Schreyer tells AN that, at least in this case, the Korean factor is strong, adding it has design cues inspired by art specific to that country.

While the Naimo concept is a definite change of pace versus the rest of the Kia lineup, we’re thinking the little concept doesn’t mean to reveal a new styling direction. The show car was, after all, designed with the Seoul Motor Show in mind. Besides, there’s nothing wrong with playing to the home crowd.

[Source: Automotive News - sub. req.]

Followup: Kia design head “caves” to Korean influence with Naimo concept originally appeared on Autoblog on Fri, 01 Apr 2011 13:29:00 EST. Please see our terms for use of feeds.

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The name Naimo is Korean for “square,” and the new Kia EV concept certainly fits its name. But we’re not talking about a total box, as you can see from the photo above. The B-segment vehicle, which will debut this week at the Seoul Motor Show, looks primed to take on all comers in the emerging small car segment, with interesting lines, plenty of LEDs all around and a touch of Korean heritage. The Naimo has no B-pillars, and the rear doors open up clamshell-style, an auto show staple that almost never makes it to production. The concept also features massive 20-inch wheels, which almost look comical on such a small vehicle, and the square-themed wheels are wrapped in low rolling resistance rubber.

On the inside, Kia designers were looking for a tranquil feel, with Korean oak covering the concept’s floor and adorning the trim. A transparent organic LED display instrument panel and full connectivity gives the Naimo that futuristic concept interior look without going too Buck Rogers.

And since the Naimo is a 21st century concept, an electric powertrain is a near must. The permanent magnet synchronous motor provides a maximum output of 80 kW (107 horsepower). Battery power comes from a 27 kWh lithium ion polymer twin battery pack, giving the little concept a range of 124 miles on a charge. Speaking of charges, Kia says the Naimo features a special rapid charge mode that enables the driver to charge the battery to 80 percent capacity in a scant 25 minutes. A full charge will reportedly take five and a half hours. Hit the jump to look over the Kia press release and click on the gallery below to peruse our high-res image gallery.

[Source: Kia]

Continue reading Kia Naimo EV concept ready for Seoul Motor Show debut

Kia Naimo EV concept ready for Seoul Motor Show debut originally appeared on Autoblog on Thu, 31 Mar 2011 09:27:00 EST. Please see our terms for use of feeds.

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