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  • Also known as Gen-Y, the Millennials comprise a cohort of almost 80 million Americans, a group even bigger than the vaunted Baby Boomers who are now entering the car market. msnbc.com: Autos

    Automakers focusing on younger buyers

    Also known as Gen-Y, the Millennials comprise a cohort of almost 80 million Americans, a group even bigger than the vaunted Baby Boomers who are now entering the car market. msnbc.com: Autos

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