Special orders departments are nothing new for upscale automakers. These specialized divisions allow carmakers to offer their customers a level of personalization over and above the usual catalog of colors and options. But what Aston Martin is doing with the new Works Tailored department goes one step further. Or should we say, one big step backwards into the company’s history.

With the new Works Tailored department, Aston Martin will give the owners of its vehicles – whether factory fresh, slightly used or veritable classic – the opportunity to have specialized work performed, including unique colors, materials and finishes, on any Aston no matter how old or new.

It’s part of an extensive expansion plan at Newport Pagnell – the historic home of Aston Martin that, until the 2007 move to Gaydon, was the company’s principal factory, and is now home to its Works Service department that has offered factory-level service to Aston owners since 1924. The plans also include a factory dealership to sell Astons old and new direct from the manufacturer. Follow the press release for further details.

Continue reading Aston Martin launches Works Tailored department at expanding Newport Pagnell

Aston Martin launches Works Tailored department at expanding Newport Pagnell originally appeared on Autoblog on Thu, 20 Oct 2011 08:59:00 EST. Please see our terms for use of feeds.

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According to the latest reports, Opel will be taking its name, not just its cars, to at least four new markets around the world. Standard practice has been to rebadge Opels as one of General Motor’s other brands in countries outside of Europe, but company heads believe it’s time to market Opel’s European roots, especially in China.

The German automaker sold 4,000 cars in China last year, and to that end, Opel spokesman Andres Kroemer says “We will market Opel as a European designed car in the premium segment. There are a growing number of Chinese who like European cars and have the money to afford them.” By comparison, Audi, a luxury darling in China with local production facilities, sold more than 130,000 cars, and it’s clear that Opel’s launch will eventually be followed up by local production in China for better competitive footing.

In addition to joining the world’s largest auto market, the Opel brand will head to Australia and South America in the near-term, as well as other Asian markets after that.

[Source: Deutsche Welle]

Report: Opel expanding outside of Europe, headed for China, Australia originally appeared on Autoblog on Mon, 30 Aug 2010 18:01:00 EST. Please see our terms for use of feeds.

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