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How Chevrolet decided on its iconic Bowtie logo
Posted on September 9, 2011 | No CommentsFiled under: Classics, Etc., Chevrolet The long-accepted version of how Chevrolet got its Bowtie logo is that company co-founder William C. Durant saw the motif on the wallpaper of a Parisian hotel, tore off a piece of the wallpaper, and adapted the pattern for his cars’ nameplate. That’s the version...