Yes, we’ve already driven the Icon Bronco. But this is the machine’s official debut to the public, and, since it’s just as awesome here in Las Vegas as it was in Southern California at the company’s headquarters, we’ve decided to grab another set of live photos for your viewing pleasure.

As a refresher, this rough-and-tumble ride is based on the shell of a classic Ford Bronco from 1966 to 1977 (not the full-size one most famous for its low-speed car “chase”), and is powered by one of the Blue Oval’s latest 5.0-liter V8 engines that puts out 412 horsepower and 390 lb-ft torque. Those horses are transferred through a five-speed manual gearbox to an Atlas II transfer case and finally to stout custom-built Dana 60 and 44 solid axle assemblies.

We suggest you read all about our quick spin of the Icon Bronco here, but first, check out our live image gallery of the rethought and rebuilt classic at SEMA.

Icon Bronco makes drool-worthy official debut originally appeared on Autoblog on Tue, 01 Nov 2011 19:31:00 EST. Please see our terms for use of feeds.

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Resurrecting Ford’s Iconic 4×4 With Style

“The watch industry is a very interesting parallel in that none of us need watches anymore,” Jonathon Ward, founder of Icon 4×4, offers as a metaphor for his latest project. “The secret to them succeeding and prospering and furthering their design efforts in the modern market is in the execution – making the execution distinct and purposeful and bespoke. We are trying to take that unnecessary ethic from other industries and evolve it into niche transportation.”

In other words, Ward knows that his custom creations are superfluous, but like timepieces, people appreciate them for more than just their practical use. We count ourselves in that group, as we’ve previously sampled the Icon CJ3B and found it to be more than the sum of its parts.

The company’s latest project is the Icon Bronco. After completing the development of the FJ series and the aforementioned CJ3B, Ward has turned his unique perspective to Ford’s legendary off-roader from the 1960s and 70s. Icon will officially debut this Bronco at SEMA in Las Vegas later this week, but when Ward called us up earlier this month and asked if we wanted a sneak preview, we jumped at the chance. With the Bronco needing to maintain its like-new condition for the show, however, we would be limited to a short jaunt around the city streets of his facility in Van Nuys, CA. That would have to do, though, as we were eager to see what sort of unique details and materials Ward’s team has implemented into the Bronco’s design.

Continue reading Icon Bronco

Icon Bronco originally appeared on Autoblog on Mon, 31 Oct 2011 11:57:00 EST. Please see our terms for use of feeds.

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