Filed under: Concept Cars, Europe, Marketing/Advertising, Hatchback, Renault, Celebrities, Design/Style
Art cars are becoming de rigeur once again, but while most automakers getting in on the action contract painters of some sort or another to spruce up their products, Renault has gone in a slightly different direction for its latest project.
To celebrate the arrival of its new Twingo hatchback, the French automaker has brought in a musician, a chef, a fashion designer and a product designer to give their take on the Twingo’s interior.
Pop singer Nicola Roberts installed a mobile recording studio and a dressing trailer’s worth of equipment in hers. Fashion designer Jean-Charles de Castelbajac turned his rolling canvas into a stately presidential city car. Designer Nils Holger Moormann made his Twingo into a mobile “reading room.” And chef Davide Scabin drew inspiration from pasta in his interpretation.
Intriguing ideas, all, if a tad impractical. But the photos speak for themselves, so check ‘em out in our high-res image gallery and follow the jump for the full press release.
Continue reading Renault gets creative with Twingo art cars
Renault gets creative with Twingo art cars originally appeared on Autoblog on Tue, 27 Dec 2011 09:30:00 EST. Please see our terms for use of feeds.
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