Ford looking to revitalize its Lincoln brand

Landing a solid hit with the new MKZ is critical for Lincoln, once one of the market’s biggest luxury auto brands, but now an also-ran behind German giants BMW and Mercedes-Benz.Landing a solid hit with the new MKZ is critical for Lincoln, once one of the market’s biggest luxury auto brands, but now an also-ran behind German giants BMW and Mercedes-Benz.



msnbc.com: Autos

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