Filed under: Classics, Plants/Manufacturing, Aston Martin, UK
Special orders departments are nothing new for upscale automakers. These specialized divisions allow carmakers to offer their customers a level of personalization over and above the usual catalog of colors and options. But what Aston Martin is doing with the new Works Tailored department goes one step further. Or should we say, one big step backwards into the company’s history.
With the new Works Tailored department, Aston Martin will give the owners of its vehicles – whether factory fresh, slightly used or veritable classic – the opportunity to have specialized work performed, including unique colors, materials and finishes, on any Aston no matter how old or new.
It’s part of an extensive expansion plan at Newport Pagnell – the historic home of Aston Martin that, until the 2007 move to Gaydon, was the company’s principal factory, and is now home to its Works Service department that has offered factory-level service to Aston owners since 1924. The plans also include a factory dealership to sell Astons old and new direct from the manufacturer. Follow the press release for further details.
Continue reading Aston Martin launches Works Tailored department at expanding Newport Pagnell
Aston Martin launches Works Tailored department at expanding Newport Pagnell originally appeared on Autoblog on Thu, 20 Oct 2011 08:59:00 EST. Please see our terms for use of feeds.
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