Filed under: Concept Cars, China, Europe, Earnings/Financials, Shanghai Motor Show
Our friends at legendary Italian design house Bertone had a small group of us over to its headquarters in Caprie just to the west of Turin in order to shed greater light on what the company’s current situation actually is. In brief, from the mouth of CEO Marco Filippa, contrary to reports that recent Fiat rumblings have put Bertone on the skids, the company is instead thriving in its own humble manner… sort of.
First sign of thrive-ery is the unveiling of three Bertone-executed showcar concepts at the upcoming Shanghai Motor Show, two of which are strictly for Chinese clients and a third being of potential global significance for General Motors’ joint partner SAIC, known also as Shanghai GM. Bertone’s holding company and Stile Bertone have signed up four of the top five Chinese brands for 2011 projects, along with a project with what some insiders say is BMW, and one more with the newly incorporated Fiat Industrial.
Awkward news reports insinuating that Fiat’s pause in investing in the manufacturing facility it bought from Bertone in late 2009 – and the announcement of six Bertone museum pieces being put up for sale by RM Auctions at the upcoming Concorso d’Eleganza Villa d’Este – had many people concluding that Bertone was desperate for cash. “Not the case at all,” CEO Filippa has assured us.
Continue reading Bertone hits Shanghai, says museum car auction may not happen after all
Continue reading Bertone hits Shanghai, says museum car auction may not happen after all
Bertone hits Shanghai, says museum car auction may not happen after all originally appeared on Autoblog on Tue, 12 Apr 2011 15:58:00 EST. Please see our terms for use of feeds.
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