Infiniti confirms plans to launch in Australia

Filed under: Convertible, Coupe, Sedan, Crossover, Infiniti, Australia

2011 Infiniti M37 – Click above for high-res image gallery

Infiniti has big plans to expand beyond North America, and Drive reports that the Japanese luxury automaker intends to include Australia in its expansion. The site says that officials at Nissan have officially announced that Infiniti would head Down Under by September 2012, adding that the brand would start off with three stand-alone dealerships in Melbourne, Sydney and Brisbane.

When those dealerships launch, there will only be three Infiniti products from which to choose. The G37 coupe and convertible, the M sedan and the FX crossover were chosen in part because of their freshness in the market. Infiniti has reportedly decided against exporting the high volume G37 sedan to Australia, opting instead to wait until the next generation model goes prime-time. The Australians will be able to choose from the same 3.7-liter V6 and 5.0-liter V8 options we have here in the States, and they’ll also be able to pick a 3.0-liter diesel that we aren’t afforded.

The folks at Infiniti also hinted at their strategy for the brand. Infiniti brand GM Kevin Snell reportedly told the press at a launch event that the brand wouldn’t try to be the “cheapest” make Down Under, adding that Infiniti models are often better-equipped than the competition from Europe.

Gallery: 2011 Infiniti M37: Review