LA 2010: Mazda Shinari Concept makes North American debut

Filed under: Concept Cars, LA Auto Show, Coupe, Performance, Mazda

2010 Mazda Shinari Concept – Click above for high-res image gallery

Mazda’s current Nagare design language starts with smiling faces and moves back into wavy body panels. It’s hit and miss on the automaker’s existing lineup of cars. The Mazda Shinari Concept, which we previously saw in Milan and now makes its North American Debut here at the 2010 LA Auto Show, aims to change that.

The flowing lines are present, but they appear to be more organic, almost as if they were shaped by the wind itself flowing over the body of the car. The Shinari is the brainchild of Mazda’s Global Head of Design, Ikuo Maeda and it represents an entire new design philosophy known as KODO.

Described by Mazda with terms such as speed, tension and alluring, the KODO design language shows us a future filled with much more stoically aggressive vehicles. Gone is the O HAI THERE! happy face, and in it’s place is a visage that appears ready to tackle the road while the wind flows over the swoops, creases and curves.

Unfortunately, as you might expect, we will never see the Shinari enter production. However, if Mazda can glean some new designs from Maeda’s gorgeous styling exercise, then we could be in for some very good looking vehicles from the Japanese automaker.

Gallery: LA 2010: Mazda Shinari Concept