Bloomberg: Lamborghini Estoque production hopes not dead, still under consideration

Filed under: Concept Cars, Sedan, Performance, Europe, Lamborghini, Rumormill, Luxury

Just when you thought that hallowed Lamborghini was safe from the threat of a new mega saloon, news like this crops up. While speaking with interviewers, company CEO Stephan Winkelmann said that adding a third model to the Lamborghini lineup would be a good way to shore up diminished sales. The company hasn’t quite been able to maintain its pre-recession numbers with sales down 18 percent compared to last year.

What exactly does Winkelmann have in mind? A four door designed to compete with the likes of the Aston Martin Rapide, Porsche Panamera and Maserati Quattroporte. If that means something along the lines of the mighty Estoque Concept, our hearts wouldn’t exactly be broken, even if that means diluting the Lamborghini gene pool somewhat.

For now though, the new model is simply Winkelmann’s best guess at how to get buyers back behind the wheel of a Raging Bull. Before the company goes dumping cash into development, it will need to see sales of both the Gallardo and Murcielago improve in a big way.

[Source: Bloomberg]

Bloomberg: Lamborghini Estoque production hopes not dead, still under consideration originally appeared on Autoblog on Fri, 06 Aug 2010 10:59:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments
Autoblog

No related posts.