Filed under: Autoline on Autoblog, Electric
DON’T BE DUPED BY THE EV HYPE
With all the attention being lavished on electric cars, you’d think the salvation of the planet is nigh at hand. But don’t be duped by all the EV hype. It’s going to take decades before they catch on – if ever.
I’m not anti-EV. Just the opposite. I am completely in favor of pursuing electric car technology. In fact, I’d even like to buy an electric.
But I don’t let my enthusiasm for EVs cloud my analysis on how long it’s going to take for them to sell in large numbers. And I would caution any automaker or supplier or dealer that wants to invest in the EV business to take all those enthusiastic sales projections with a grain of salt.
Why these words of caution? Because EV’s face a mountain of problems: technical, social, economi, and environmental. And there are other emerging alternatives that could kill the electric car before it ever catches on. That’s exactly what happened 100 years ago.
John McElroy is host of the TV program “Autoline Detroit” and daily web video “Autoline Daily”. Every week he brings his unique insights as an auto industry insider to Autoblog readers.
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Autoline on Autoblog with John McElroy originally appeared on Autoblog on Wed, 20 Jan 2010 17:56:00 EST. Please see our terms for use of feeds.
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